Marketing and Communications

Marketing & Communications

MARKETING AND COMMUNICATIONS

Capture Management Solutions, formally Capture Marketing, is a full marketing services firm. We can create multi-layered approaches that include reaching your target audience through direct mail and email campaigns, earned and paid media opportunities and telephone based marketing campaigns. Capture Management Solutions works with clients to determine the best way to reach their target audiences and then delivers results that will drive demand for products, services and support for organizations.

CREATIVE DEVELOPMENT

Capture Management Solutions works with clients to determine the best way to reach their target audiences and then delivers results that will drive demand for products, services and support for organizations.

We utilize project management software to keep your project on time and on track. Clients are allowed to see our proofs, edit and comment, and approve them directly online through our proofing software.

Develop marketing message, logo, and identity
Design, copy, proofreading, and layout
Print marketing and advertising
Direct mail, brochures, invitations, action alerts
Creation of newsletters and publications
Print and electronic campaigns
E-Newsletter design and management
Marketing collateral development
Photography and video creation and editing
Geocoding and legislative mapping available

COMMUNICATIONS PLAN

Capture Management Solutions has developed a process to create a communications plan for nonprofit and professional associations. The communications plan drives the marketing and communications strategy that affect membership, branding, and organization awareness. Our firm follows the following process with organizations:

Mapping session or focus group testing
Develop communication engagement spectrum
Outline target audiences
Write communications plan

The purpose of the communications plan is to understand this simple question, "Why does this organization exist and why do we matter?" Our firm then outlines a plan that addresses how do we create messaging for prospects, active members and passive members.

Organizational leaders who go through this process have a richer understanding of their unique member benefit and effective messaging strategies to current and prospective members.