Social Media Strategy
IOWA CIVIC RIGHTS COMMISSION SOCIAL MEDIA CAMPAIGN
#IowaFair4All social media campaign was developed for the Iowa Civil Rights Commission during the Iowa State Fair. Bonding the campaign with the
high exposure of the state fair along with the
ability to interact with individuals in person and through social media increased
awareness of the Iowa Civil Rights Commission.
The Objective
The Iowa Civil Rights Commission wanted to increase their social media footprint and increase the awareness of their office to a younger demographic. The Iowa State Fair was the focal point of the
campaign because
individuals from all across the state attend.
What We Did
Capture Management Solutions integrated the state fair with the overall message campaign and developed #IowaFair4All. Our agency developed a social media strategy, training for staff and monitored and promoted social media posts. A multi-channel social media campaign was developed to bring people
to the Iowa Civil Right Commission booth. A photo booth was created to allow visitors to interact and add a social media
post of
their support for #IowaFair4All.