ORGANIZATIONAL STRATEGY
Without developing an effective message, what success does an association or marketing campaign have? How are you measuring results?
DEVELOPING MARKETING & COMMUNICATION PLAN
Our proprietary process of developing a personalized marketing and communication plan.
01
Mapping Session
To better understand your core audience an empathy mapping or focus group session will be conducted.
02
Engagement Spectrum
Developing overall messaging is critical, but it must be tailored to the appropriate audience that will engage them.
03
Plan Development
Completing a marketing and communication plan that better defines why the organization matters and why it exists.
STRATEGY
Capture Management Solutions will provide your organization with strategic direction to create focused and targeted messaging for your marketing and communication outreach. Working with for-profit entities on a single campaign to working with whole non-profit boards on developing a vision we can help you with your next project.
Below are examples of strategy workshops we have designed for organizations:
- Redeveloping the vision and mission statement for a non-profit and then setting up advocacy meeting to communicate to members.
- Branding, logo design, and messaging for a new for-profit retail health company.
- Reaffirming mission and strategic risks of a non-profit association.
- Educating and training a new set of leaders on a board and helping them develop the goals for the organization.
- Strategic research for an association on whether to change membership dues.
- Rebuilding a complete strategic vision, mission, messaging, website, and marketing campaign for a non-profit.