Your website is not the place for modesty. Describe what obstacles and challenges you faced when launching this project. Perhaps the company had a limited budget or a really short time frame in to pull it all off. Remember to give specifics that are interesting and relatable, so that website visitors see that your company knows its stuff.  

Innovative thought process in developing empathy mapping strategy, focus group testing and full-scale marketing implementation across several mediums were used to create the branding for the Iowa Adult Education Literacy Councils. Once the brand and collateral materials were developed, a state-wide paid advertising campaign was completed. We focused on high percentage areas where individuals had either not received a high school degree or have attempted to do so, but did not complete.

Strong call-to-actions were created to find out more information by visiting the microsite to find a local community college or to call into a phone number that would route you to the correct place based on your zip code. The results showed a 36% increase to the website during the paid advertising campaign and 21% increase to the phone line.